My writing is buried in the junkheap of obscurity. Only you can save it.

Dear Friends and Family

My writing, which I love, needs ten minutes of your time.

I have posted the first chapter of my next novel, SEEDS AND SECRETS, on WattPad, here:  It will take you ten minutes to read it. If you do, you will be helping my writing career more than you can even begin to imagine. If you vote for it, you will help it even more.WattPad is a site where writers can post their work and other people can read it at no charge. They can also vote for it (which will increase the number of other readers who come to discover it), and they can “follow” writers whose stories they like, so they are notified by email when subsequent chapters in a book are posted. The more people who read and like a story, the more who will be directed to it via the site itself (computer algorithms take care of this).

SEEDS AND SECRETS is a novel about a woman who inadvertently discovers a magic formula that helps her to get younger, or at least to stay the same age. Some of you will remember that I wrote a first draft of this book when I was living in Saskatchewan, which is where the novel takes place. With your help, I will write this book and publish it in chapters (the way Charles Dickens used to do with his). This book and your help can turn my career around.

Here’s why I need your Help

Mine is a career of which I despair almost daily. I love the novels I have written — they are like my babies — and my heart is breaking because thanks to the self-defeating pig-headed snottiness of the media, almost no one knows they exist.

I believe it’s sites like WattPad that will help readers discover the good writers of the future. (Those and an increasing but still modest number of intelligent book blogs.) As you know, I am part of the first edge of established writers who have chosen to move away from the established publishing route, and go “indie.” With publishers going down the tubes and/or intent on publishing only novels that are sure to become runaway bestsellers (i.e., those written by movie-stars and inexperienced young first-time writers who look hot in interviews), for most of us, self-publishing is the way of the future and more and more of us are choosing to “go indie” – as musicians did before us. I have been co-presenting as part of a series of workshops put on by The Writers’ Union of Canada (TWUC) on how to get your back-list title into print, or how to start out your career as a writer independently of publishers, and the sessions have been packed. TWUC has voted to start admitting self-published writers whose books meet a peer-reviewed standard of excellence. Every day there are more and more of us out here. But it’ll be another few years before you read about any of our books in the media.

As a result this is a very, very difficult time for those of us who are striving to produce really good books ourselves. We have the technology and contacts and experience to produce well written, well-edited, fun and thoughtful books, but we don’t have any way of letting readers know about them. Self-published books are considered by media outlets like CBC, the Globe and Mail, the New York Times, to be the poor cousins begging at the door. We are utterly ignored — the books we send for consideration are ignored, our follow-up emails are ignored, recommendations from friends in the business are ignored (by Writers and Company and Between the Covers at CBC, to name two): at this point in time, everything that has the “eau de self-publishing” is ignored (unless it cannot be ignored, Like Fifty Shades of Grey. Which is not even real writing), It’s true that the majority of self-published fiction IS crap — I wouldn’t read or review most of it myself — but it is the self-published writing that is NOT crap that threatens the whole already crumbling network of publishers, booksellers and review outlets for reasons I’ve gone into elsewhere on this blog. So it is ignored. They ignore US to protect THEMSELVES.

The reviewers do not seem to realize that by not accepting the changes that are taking place as a result of writers taking their own careers in their own hands, they are shooting themselves in their own foreheads. They are making themselves obsolete. Their old-boys network is not safe: it is about to fall around them.

In the interim, however, thanks to the fact that there is no way to get my books reviewed, or start any word-of-mouth buzz about them since my friends who HAVE read them don’t realize how important it is for them to recommend them to other people, I’ve sold about 40 copies of each of my two most recent novels.  Most of my fellow-author “friends” — who are usually great sources to one another of mouth-to-mouth recommendations — and all the outlets they control such as reading series, literary magazines, awards program, etc. — are also close to self-published authors. When I tell them I have self-published my most recent book most of them still turn up their noses at me as though I had begun to smell of something putrid. They have a big investment in the traditional publishing industry, too.When I read over excerpts from my last two novels (The Whole Clove Diet, which I am about to re-release as Rita Just Wants To Be Thin, so it’s unavailable right now), and The Adventures of Don Valiente and the Apache Canyon Kid, I feel like my heart is going to break. I cannot even begin to explain to you how discouraging it is to pour your heart and soul into writing a really wonderful novel (my opinion on this is echoed by those who HAVE read these two books, as you will see from the reviews on amazon.com) and to know that most of the world isn’t going to be able to find out about your book for another five years or so, when the world will catch up with you.

Helping is easy…..and free. And FUN!!!!!!!!

So please read the first chapter of Seeds and Secrets and then please tell your neighbors (and your neighbours) it is there. And tell them about my other books. I am drowning in obscurity. For now, you are the ONLY ones who can help.The one chapter I have posted so far on WattPad is free. If you want, you can sign up using a fake name so no one will know you are you. You can read WattPad stories on your laptop or your mobile device. And if you read my first chapter and like it, you can sign up to get the next chapter and the next as they are written. I hope to have the entire book done by the end of August.

The Book that’s Never Been Reviewed

 In case you missed my most recent novel (and how could you NOT have missed it, since it has received ZERO reviews from any traditional outlets. ZERO. NONE.) you can check it out on Amazon. It is funny, bawdy, a great romp, a western based on Don Quixote (who ever heard of THAT insane combination). I wrote it with my dear friend John A. Aragon of Santa Fe, and I guarantee it is a better read than almost anything you will find out there. (I’m sick and tired of being modest. I can’t afford to be modest.)

Here’s the blurb for it.

The West will never be the same . . . .New Mexico, 1922.

The orphaned eighteen-year-old stablehand Rosalind Grundy is seduced by a married woman, and faces a lynching after the pair is surprised in flagrante delicto. But she manages to escape with the aid of a strange and aristocratic old man who calls himself Don Valiente.

Don Valiente, having read too many dime westerns, has come to believe that he is a famous gunfighter. He thinks Roz is a young man named Ross, and he takes her under his wing, intending to teach her and to revive “The Code Of The Caballeros.”

Don Valiente and Roz embark on a series of comic adventures. But when they come upon a grisly murder scene and the trail of three escaped-convict killers, Roz realizes that her only chance to survive the imminent showdown and to reunite with her true love lies in her ability to separate Don Valiente’s madness from the eternal truths in his teaching.

Here’s the link. The book is only $2.99 on Kindle, and if some people I actually know would actually buy it, other people would as well. That’s how this world of algorithms works.

You can also buy it in paperback.

If you feel like it, you can also tell the CBC and your local newspaper that I am worth reviewing, knowledgeable, and fun to interview. Although of course, that part isn’t necessary. If we just wait a while (three years?), they’ll come around. If they’re still in business.

With huge gratitude and even hugs in advance for your help, I remain your previously humble scribe.

Mary

 

 

 

 

 

 

I’m Checking out WattPad. Have You Used It?

 

WP

Seeds and Secrets is a novel about a woman who accidentally discovers a formula that will allow her to grow younger… or at least stop growing older.

One of the (few remaining) challenges about not having an agent or publisher is not having anyone give a damn if you ever get the next paragraph of your next novel written. I know that my kind readers will say that they care (at least I hope they do!) and I hope they will feel amply rewarded for their patience when the next book does come out. But their support is not the same as having someone say, “We need your manuscript in two months,” or whatever the deadline might be that a publisher can impose. I’ve never had that kind of encouragement, so this lack of external pressure is nothing new for me, but it is hard. I know many writers who live on advances and deadlines, and I envy that: I think it must keep them writing in a way that a vacuum cannot.

So I’ve decided that maybe an alternative route might be to get a few readers interested in my next book, and eager to see what happens next. For that reason, I have posted the first chapter on WattPad, where it can be read for free, as will subsequent chapters as I complete and post them. This is actually the second draft of Seeds and Secrets – I wrote the first one before I started writing The Adventures of Don Valiente and the Apache Canyon Kid with John – but now that DV is up and running (my sixth book! Hard to believe!), and I have almost unpacked following my move to my new life with Arnie, and done some (quite a lot of) work for clients, and completed the first half of the PD workshops  for The Writers Union of Canada, I have started thinking about what’s next. And so I’m revising Seeds and Secrets, which is a novel about a woman who accidentally discovers a formula that will allow her to grow younger… or at least stop growing older.

The first chapter is up here now. You can read it on your computer, or download their mobile app. My goal is to have the revised draft of the whole novel up by the end of August, ready for publication. Even if no one cares if I meet that deadline or not, the fact that I will be under the illusion that a few people might be interested will be of immeasurable help to me: I know, in fact, that it will keep me writing.

However, you don’t need to do anything but click through: you don’t need to actually read a word. I am just playing tricks with my own mind and — in the meantime — doing more research for another book I’m writing, called In Defence of Procrastination.

While I’m here though, I will ask for your input. Have any of you used WattPad? Did you learn anything I should know about? Are you on there? (I can check out your book if you provide a link. Community-building is one of the goals of the site.)

I’ll let you know what I find out and how I progress with occasional updates on my WattPad Experience here. In the meantime, soon you will be reading in this space a diatribe about why I am so sick and tired of reading everyone’s whining posts about all those bookstore closures. That should make me popular. ;) Stay tuned….

 

 

 

Greedy Businesses Target Self-Published Authors

Sleazy salesman pointing

It is not difficult or expensive to publish on your own, but a lot of would-be self-publishers dont know that. As a result, whole nests of snake-oil salesmen have hatched to separate unwitting writers from their money. Most of these writers will never make back the money that is being bilked from them, and even those who do are often wasting their hard-earned cash.

As I prepared my presentation on self-publishing for The Writers’ Union of Canada’s cross-Canada professional development workshop, Publishing 2.0: Tips and Traps, I became aware that taking advantage of the naïveté of first-time self-publishing authors (or “indie publishers,” as we are also known) has become a growth industry.

Quite a few of the businesses involved in this field of endeavour used to be legitimate, contributing members of the traditional publishing establishment: printers, literary agents, book publicists and the like. With their incomes from traditional sources now eroded by the same technology that permits anyone and everyone to publish anything and everything, quite a few of these formerly upstanding companies have turned their attention to “helping” unsuspecting authors to get their books published… for a fee.

Many writers who set out to publish their manuscripts independently or to get their out-of-print books back on the market have no idea that it costs almost nothing to make their novels or non-fiction works available for sale as e-books, and that for about $500, they can get a respectable-looking paperback up for sale online. It is upon these unsuspecting souls that the newest incarnations of the film-flam artist have set their sights, offering self-publishing packages that can cost thousands of dollars. and promising little in return that isn’t available for free or at very little cost elsewhere.

These authors are being convinced by ads and on-line pitches that self-publishing is a technically challenging undertaking, requiring expertise. Paying for technological expertise is not, in fact, necessary because self-publishing sites such as Smashwords are extremely user-friendly. Nonetheless, from the beginning to the end of the publishing process, these highway robbers lie in wait — urging offset-printing services, for example, upon writers who ought to be printing on demand instead. (Offset- printed books are ones that are printed in large numbers on huge printing machines machines that are now increasingly sitting idle all over the country in the wake of the move online of so many magazines, books, catalogues and brochures. Print-on-demand (POD) books are printed on much smaller machines, one at a time, when the book is ordered. Single copies of books can be printed immediately, so no extra trees are wasted, and authors have no obligation to buy a certain number of books as part of the self-publishing option — or to warehouse those books in their basements. Today, the difference in quality between offset-printed and POD books is negligible.)

Other self-publishing authors are hoodwinked into paying companies to “promote” their books on social media ­ a strategy that is nearly ineffective unless it is part of an overall marketing plan. And the costs for overall marketing plans themselves  (also available from a host of sources) can be outrageous and unnecessary. (I have just been looking at one company that lists one of its services as “Amazon Optimization” through the creation of “keywords.” If you’ve written the book, you can pick seven words to help readers discover it, as you will be prompted to do by Amazon itself when you post your book there. That is all that “keywords” are. Snake-oil salesmen love to throw technical terms around, but most of them are easy to translate into plain language.)

Still other companies offer book distribution packages that are actually available to everyone at very little cost when they publish books online with Smashwords, Kindle, or other self-publishing outlets. (You can get expanded distribution from Amazon, for example, that includes bookstores, libraries, etc. Your royalties per book are smaller than with direct sales to purchasers, but there’s no need to pay up front.)

We are also seeing increasing numbers of expensive, needless gimmicks such as seals of approval to indicate production quality in published e-books (this one charges $125 per title. How many readers do YOU know who are choosing to buy books because they have a formatting seal of approval?), and costly competitions for awards that very few can win (and who knows whether the winners gain any sales traction from their prizes?).

Who Is Doing This?

Entrepreneurs

While there are some great resources out there — people with editing and publishing backgrounds who are charging reasonable hourly fees for their services — too many book-publishing coaches and self-publishing managers and others who go by similar titles are no more than fly-by-night operators with no significant credentials. They offer to help you get your book edited and up on Amazon for several hundreds or thousand dollars when you can do it very easily for free or at very little cost.

Printing Companies

Dozens of printing companies that were established to print books for real publishers have huge off-set machines now sitting idle. They need you to help them pay the overhead, so they have re-branded themselves as publishers.  In truth, the only traditional publishers they resemble were formerly known as vanity presses. These companies are selling packages of print-only copies of your book (usually no e-books are offered) for $800 or $900 or several thousands of dollars. They do not know much about promotion and the fine print on their websites state that after you’ve paid the big bucks to buy several boxes of offset-printed copies of your book, they will help you build a website (wow!) and put you in touch with a marketing company to help you promote your book (where you will pay additional fees, of course).  One printing company whose site I visited said they would even put you in their catalogue. Now tell me, when was the last time you bought a book because it was listed in a printers catalogue?

If you are selling to a specific, known market (such as the residents of a small town whose history youre writing) you may decide to go with offset printing because the per-item production cost will be lower. But if you are not certain that you are going to sell the books you are required to purchase when you work with a printing company, using offset is a false economy. These printers who are now calling themselves publishers also say they offer editing: I would advise you to ask who the editors are, and to request their references and credentials.

Respectable Book Reviewers

Reviewing outlets such as Publishers Weekly and Kirkus Reviews have established branch services that are charging unwitting self-published authors upwards of $500 for a single review (Im surprised that The New York Times and The Globe and Mail havent jumped onto this bandwagon yet). The idea is that if you get a good review of your self-published book, you can use it to convince booksellers to stock your book. (If you get a poor one, you eat the money you have spent.) The trick is that most booksellers won’t stock your book anyway, because self-published books are nonreturnable.

You can also pay to have your book review included in a variety of in-house publications where publishers, agents etc. can contact you if they are interested. Humpff.

Keep in mind that your average reader doesn’t know the difference between a Publishers Weekly or Kirkus Review and one your aunt Elsie wrote and posted on Amazon. A $500 review is largely a waste of money.

Book publicists

I believe that book publicity will, along with editing, become an area of specialization that self-publishers need in future. But for now, there are a lot of people out there who say they are book publicists who have no actual experience in the field, or access to the media outlets that might promote your book, and they are overcharging for the services they do provide. Keep in mind that it is almost impossible to get noticed if you have written a novel anyway, even if you’re traditionally published; non-fiction writers usually have a better hook for interviews. And even if the book promoter is well known to the media, there is no guarantee that he or she will make any special effort to get your book noticed, no matter what you pay. Remember that if a book publicist has not read your book and fallen in love with it, that person cannot help you.

A few book-promotion companies will tell you that, for a price, they can help you become an Amazon bestseller or even get you onto the New York Times bestseller list. To do this, they use a complex system that involves a whole lot of purchasers, funded by you, all buying your book all across the country all on the same day or in the same week, which drives your numbers up in the right places. But this kind of access to best-seller lists is not sustainable and authors often end up paying more to get on the lists than they earn back in royalties.

You do need a great promotion plan – one size does not fit all — and here a creative and honest book publicist can help a lot. Remember that at this point in time, getting self-published books into bookstores, or onto radio or television, or reviewed in major newspapers or magazines, is nearly impossible… because of the attitudes of the gatekeepers of those organizations. At the same time, social media is an almost useless promotional device. Any book promotion company that wants your money for these kinds of initiatives had better offer you some proof that they can do the impossible.

Literary agents

Well, you know how I feel about most literary agents. The ones I dissed five years ago are largely out of business now or have found new ways to earn their keep from unsuspecting authors. Check their websites for further info.

Publishers

Even some publishers have turned to mining self-publishing authors for a few quick dollars. Some will take your money and publish your book with a slightly different imprint than their other publications (so those on the “inside” of the industry still know you are self-published, and will still lock you out, unread).

Mark Coker, founder of Smashwords, had harsh words for enterprises of this nature. Writing in the Huffington Post in January, 2014, he said:

The vanity approach to self-publishing, as witnessed by Pearson/Penguin’s acquisition of Author Solutions (operates AuthorHouse, iUniverse, BookTango, Trafford, Xlibris, Palibrio, others…), has shown itself to harm the brands of all traditional publishers. I predicted this last year. The Author Solutions business model is wholly dependent upon making money by selling overpriced services to unwitting authors. Their business model is expensive at best, and unethical at worst. It’s about selling $10,000+ publishing packages to authors who will never earn the money back. The model represents the antithesis of what the best and proudest publishers have always represented. Great publishers invest in their authors. The money flows from reader to retailer to publisher to author, not from author to publisher.

Dont Be a Cash Cow (for anyone but yourself)

The best books are not published for nothing, of course, but most of the work can be done at very little cost. The best places to invest your money are directly with a book editor, a book designer, and a book publicist, each of whom loves your book.

In each of these areas, make sure you are getting your money’s worth. You need someone who knows the business and can provide solid references. You need to check those references. You do not want to be one of a hundred books and authors in a money-making assembly line.

The writing and self-publishing community is unbelievably generous with its knowledge and its skills. Almost everything you need to know about self-publishing is available online for nothing. All you have to do is ask the right questions in the Google box. At the very minimum, check out the publication costs on Smashwords, Amazon, Kindle and Kobo before you hire a consultant. In other words, before you pay good money to anyone to get your book up for sale, find out what the work they are going to do for you is going to cost them. Don’t let yourself be bamboozled.

It has already cost you a lot to write your book  – particularly if you consider the time you spent when you could have been doing other things, like climbing the corporate ladder. Invest what you must to get the best possible book to readers. But don’t waste money until after you attain bestseller status. Then, you will be able to afford it.

Self-Published Writers Make (Lots) More Money, New Data Suggests

HoweyData released earlier this week provides stunning evidence that self-published authors in several popular genres are selling many more books and making a good deal more money than most of us had previously suspected. Their success in comparison to traditionally published authors may be a wake-up call for everyone in the publishing business, from first-time writers to the biggest of the Big Five publishers. (It certainly has been a wake-up call for me: I’m dropping prices on my e-books as we speak).

Until now, the only evidence for strong sales of indie vs traditionally published books has been anecdotal reports from individual authors, many of whom seemed to be making a disproportionately large amount of money compared to the rest of us. These authors were considered to be “outliers.”

Now Hugh Howey, one of those disproportionately successful authors — well known among avid readers and the publishing cognoscenti for his best-selling self-published fiction series, Wool – has made data available (and will continue to collect and update it, he says, at his own expense) that indicates that he may not be alone when it comes to successfully selling books online, particularly e-books. His report on author earnings (cleverly entitled Author Earnings: The Report) suggests that indie-published books are getting higher scores on reviews and selling more copies than those of small- to medium-sized presses, and that the gaps between positive review scores and sales are even greater when you compare self-published books with those from the “Big Five” publishers. The primary reason? Indie authors tend to publish e-books rather than paperbacks and other formats, and they tend to charge much less for them than traditional publishers do. And e-books are selling like hotcakes.

Howey’s figures are derived from an analysis of data collected by an unnamed writer “with advanced coding skills” who has created a program that can gather and break down data from bestseller lists at a speed that was previously impossible. The initial data collection and analysis looks at book sales on Amazon and includes three genres: Mystery/Thriller, Science Fiction/Fantasy, and Romance. These genres were examined first because they account for nearly three quarters of the top 100 bestsellers on Amazon, and more than half of the top 1000. Howey and his “data snoop” will look at the entire range of fiction titles in future reports, he says.

Among their findings so far:

  • In these three genres, indie authors are outselling the Big Five publishers. “That’s the entire Big Five. Combined.” [Words and italics Howie's]
  • E-books make up 86% of the top 2,500 genre fiction bestsellers in the Amazon store, and 92% of the top 100 best-selling books in the listed genres are e-books
  • Although books from the Big Five account for just over a quarter of unit sales in these genres, they take half of the gross dollar sales — and the authors of those books typically receive only 25% of that profit
  • Indie authors, on the other hand, who keep about 70% of the purchase price of their e-books on Amazon, are earning nearly half of the total author revenue from genre fiction sales on Amazon
  • Self-published authors are, on average, earning more money on fewer books than are those with traditionally published books being sold through the same (i.e., amazon.com) outlet.

A Few Conclusions

The Report is long and complex (but not complicated). I encourage all serious writer entrepreneurs to read it carefully — and to stay updated with future installments.

One of the many inspiring and beautiful charts from Author Earnings: A Report by Hugh Howie

One of the many inspiring and beautiful charts from Author Earnings: A Report by Hugh Howie

(It is also very pretty. I am including an image here from The Report, with proper attribution and an embedded link but used without permission, so if it disappears, you’ll know why. Whether it does disappear or not, I suggest you go and have a look at all the other pretty charts in Howie’s report. They are impressive and illuminating as well as colourful.)

For those who don’t have time to read The Report straight through right now, I’ll extract some conclusions that became clear to Howie, as they must to anyone who examines the data he’s presented:

  • E-books from indie authors tend to be priced much lower than those of mainstream publishers
  • Readers are more likely to buy and review books with lower prices than higher ones
  • “Most readers don’t know and don’t care how the books they read are published. They just know if they liked the story and how much they paid. If they’re paying twice as much for traditionally published books, which experience will they rate higher? The one with better bang for the buck.” — Hugh Howey, Author Earnings: The Report
  • Most traditional publishers are paying authors only 25% of e-book sales, despite the almost insignificant overhead associated with creating e-books
  • Readers are buying many more e-books than they are paperbacks and other book formats, at least from amazon (which is the biggest bookseller in the world, by a huge measure — like it or not).
  • Readers are not buying traditionally published e-books as frequently as they are indie published e-books, because indie-published books cost less. Therefore, traditionally published authors are getting read less often, and are making less money per book sold than indie authors are.

This is important news for traditionally published authors.

It is also important news for major publishers, who are going to lose their authors if they don’t smarten up.

We won’t go into the impact all this is having on good literature, but Howie believes that the data suggests that “even stellar manuscripts are better off self-published.”

A call to Action

In addition to publishing The Report, Howie’s new website, authorearnings.com, invites authors from all sectors to work together to help one another “make better decisions” when it comes to publishing their books.

Howie says that the site’s “purpose is to gather and share information so that writers can make informed decisions. Our secondary mission is to call for change within the publishing community for better pay and fairer terms in all contracts. This is a website by authors and for authors.”

When you go to the site you will be invited to subscribe for updates, contribute to a survey and/or to sign a petition.

I for one will be closely following the activity on that site — right after I lower the prices on my e-books.

Book Promotion Tip of the Week #17: Get a media person to complain that there’s too much sex in your novel

Even if he is your own son.

Dan's DV Review“I tried to imagine it was my mom’s coauthor who wrote the sex scenes and that somehow my mom’s role in the writing process did not even involve reading those passages at all. That didn’t work, though.” – Dan Riskin, PhD, bat biologist, host of MONSTERS INSIDE ME on Animal Planet, co-host of DAILY PLANET on Discovery Channel, and author of the forthcoming MOTHER NATURE IS TRYING TO KILL YOU (Simon and Schuster, March 2014).

(Note: I put in the time: I’m entitled to name-drop.)

Publishing 2.0: Tips and Traps – 2014 PD Workshop from The Writers’ Union of Canada

Screen Shot 2013-12-15 at 2.54.34 PMI am truly delighted

to have been selected as one of two presenters for Publishing 2.0: Tips and Traps, The Writers’ Union of Canada’s cross-country series of professional development workshops for 2014.

My fellow presenter is the noted fiction author Caroline Adderson, who has five books of fiction for adults and several books for young readers to her credit. Caroline will be talking about the traditional route to publishing – how to find a publisher, how to prepare your manuscript for a publisher, working with agents and editors, and doing promotion once your book is out.

I will be talking about independent publishing – why you might want to consider it, even if you’re a traditionally published author (as I am)  – e.g., for getting your out-of-print backlist out quickly, and maximizing your returns on sales –  as well as how to actually manage the self-publication of a book. I’ll be talking about finding editors and book designers, how to publish cost-effectively, managing distribution and, of course, I’ll be sharing what I’ve learned about promoting self-published books.

With the help of John Degen, executive director of TWUC, former literature officer with the Ontario Arts Council, former executive director of the Professional Writers Association of Canada (PWAC) and the former communications manager for Magazines Canada (formerly Canadian Magazine Publishers Association) – John is also a writer – we’ll also be covering contracts, royalties, and copyright issues, and discussing the current state of the publishing landscape from a writer’s perspective.

Appearing East, West and On A Computer Near You

The first installments of the tour will take place in Eastern and Central Canada in February, 2014. Dates and locations for the one-day (9:30 a.m. to 4:30 p.m.) workshop have now been announced:

  • Monday, Feb 3 Moncton, NB
  • Wednesday, Feb 5 Halifax NS
  • Monday, Feb 17 Montreal QC
  • Tuesday, Feb 18 Ottawa ON
  • Friday, Feb 21 Toronto ON

We will visit four additional cities – in Western Canada – in the autumn of 2014. Dates and locations for those are still to be announced. It is anticipated that the workshop will also be available for purchase in digital format after the series of live presentations is complete.

It is not necessary to be a member of TWUC to attend its PD workshops.

About The Writers’ Union of Canada

Screen Shot 2013-12-15 at 2.54.45 PMThe Writers’ Union of Canada is Canada’s national organization of professional writers of books, and has approximately 2,000 members. TWUC was founded 40 years ago to work with governments, publishers, booksellers, and readers to improve the conditions of Canadian writers. I have been a member of TWUC for a long time, and highly recommend joining – not only does it serve as a highly effective advocate for and promoter of writers with governments, the cultural industry and the public,  membership offers a host of wonderful advantages that range from a community of writers to dental benefits.  For more information, visit the TWUC website.

Although membership in TWUC is currently restricted to writers with “a trade book published by a commercial or university press, or the equivalent in another medium,” at its May 2013 annual general meeting, in a unanimous vote, members of the Union approved a resolution opening membership to professional, self-published authors. The resolution will be presented to the entire TWUC membership in a referendum, and will come into force with a two-thirds majority. For more information, view the Union’s June 1, 2013 media release.

In the meantime, I hope to meet you in person at one of TWUC’s PD gigs this year!

Introducing the One-Book-Only Book Club: January 1 to 31, 2014

What better time to read a novel about a woman who is struggling to get thin than in January?

TWCD_cover_v2Join other readers and the author for a fun, easy, interesting, on-line book discussion from January 1 to 31, 2014 to read and talk about The Whole Clove Diet: A Novel – the story of 29-year-old Rita Sax Turner’s frustrating and funny but ultimately rewarding journey to rid herself of sixty unwanted pounds (or so. Maybe more. Maybe less).

Each week we’ll read 100 pages, and then we’ll talk about them together. There will be set questions and topics posted at the end of each week, but you can ask the author anything about her thoughts on the book, or talk among yourselves – about the book, families, marriages, walking in the park, your own food-related issues, anything. If you have ever used food for something besides sustenance – like to make you thinner, or fatter, or just plain warm and comfy – you’re going to love reading about Rita.

The Whole Clove Diet tells the story of a young woman caught in a frustrating marriage with two step-kids, a nagging mom, a whiny mother-in-law and no clear plan for her future… well, at least none that she wants to think about. Not long ago she was a slim young thing with her whole future ahead of her, but as her options decline, she is getting fatter and fatter (her words) – not from hunger, but from frustration and rage, and feelings of despair and sadness. Her husband thinks that her getting pregnant would be just the thing, but this idea only makes her feel more trapped. She goes on diet after diet, and guess what? They don’t work. It appears that reducing your calorie intake does not take any weight off your problems.

Rita’s redeeming features include her ability to hope (true of anyone who has ever gone on a diet!), her wits, and her sense of humour (black though it may sometimes be). When an injury gives her an excuse to escape the home-front action for a week, she starts to figure it all out – and to figure herself out. The novel is ultimately a feel-good story that will leave you cheering for Rita (and feeling even more hopeful for yourself, and for those around you who are battling with addictions of any kind).

Some of the issues we’ll be talking about:

  • Is overeating an addiction – just as bulimia and anorexia are now thought to be?
  • How does the western world treat people who are overweight differently than it does people of normal weight?
  • Do we invite any of this treatment ourselves, by how we act when we are above our ideal weights?
  • What is self-discipline? Can you acquire it, and if so, where?
  • What is the difference between deciding to make a life change and resolving to make one?
  • Do women and men approach food differently? How much does this have to do with our historic roles?
  • Does one diet work better than another?

We’ll also get down to the nitty gritty:

  • Why exactly is Rita sexually attracted to a doctor who has been verbally abusive to her?
  • What can Rita do about the fact that her husband’s first wife keeps getting more and more attractive in everyone’s memory the longer she is dead?
  • What IS the recipe for Nanaimo bars?

As we read, your feelings of despair and sympathy for Rita will alternate with a sense that you want to sit down and have a talk with her, or maybe just give her a good shake. But she’ll also make you laugh and cheer.

Find out what the author was thinking when she wrote the novel, and what her own experiences with weight issues (and other addictions) have been, in this perfectly timed opportunity to join a book club that is reading only one book, ever.

Whether you’ve already read The Whole Clove Diet or have been intending to read it – or have never even heard of it until this minute – join us. (Check out the reviews by other readers first, on Amazon or GoodReads, if you’re so inclined.) If you have ever wanted to lose (or gain) a pound or two, are planning to make a new year’s resolution (about anything – the same principles apply if you’re on a weight-loss program, cutting back on the booze or cigarettes, or training for a half marathon), or just love reading some good writing, snuggle up with this book – and with us – for a truly satisfying launch to the new year.

Note: The WCD One-Off Book Club will meet on the The Whole Clove Diet blog, but the discussion will be copied to Mary W. Walters’s Author Page on GoodReads. Regular updates will also appear on the Mary W. Walters, Writer Facebook page, and on Twitter (@MaryWWalters). If you are not an on-line-forum kind of person, you can have printouts of the discussions emailed to you on request, and you can submit questions by email each week that will be answered and/or discussed by the group. (mary at marywwalters dot com)

The Whole Clove Diet is available from amazon.com in both print and e-book versions, and as a Kobo e-book.

Book Promotion Tip of The Week #16: Get serious about Goodreads

Screen Shot 2013-11-05 at 7.54.20 PM

Update Nov. 8: I’ve signed on to read and discuss three works of fiction in two different groups on Goodreads. (Because I have so much time to read… )/(Because I’m wasting too much time on Netflix.) The books are Gilead OR Atonement (I’ve read those two and hope they pick Gilead, which is brilliant), Olive Kitteridge (interconnected short stories. I’d never heard of the author, Elizabeth Strout, but I’ve read two stories so far and they’re great) and The Blue Notebook by James Levine. The groups I’ve joined (if anyone else is interested in reading/discussing those books) are Bound Together (1,502 members; women’s group), and Literary Award Winners Fiction Book Club (83 members).

_________________

I have been inspired to get more active on Goodreads, thanks to a six-months-old article on The Huffington Post that I just recently discovered.

There are so many blog posts and articles out there offering promotional advice for authors that it’s hard to sort the wheat from the chaff. But the information contained in “How to Become a Goodreads Power User (and why you’d want to)” by Penny C. Sansevieri sounds practical and viable.

Sansevieri points out that “the average demographic” of Goodreads “is adult female, many with college age kids and surprisingly, a whopping 81% of them are Caucasian. They are avid readers, though many are less affluent than the average Internet user so low-priced books and free books do very well on this site.” Sounds like a healthy portion of my audience – at least for The Woman Upstairs and The Whole Clove Diet – although it also sounds like the reading demographic in general. And I have seen many young and middle-aged adults (and lots of men) in Goodreads’ book discussions.

Sansevieri offers some concrete guidelines on how to increase your visibility on Goodreads and I intend to test drive several of them. I’ve already found that the giveaways are a great way to attract attention, although I’m not sure they translate into sales. But then I haven’t been a very consistent presence over there, so I the fault is no doubt mine.  You can’t just post a new book and then go away and expect it to attract attention to itself.

Sansevieri also suggests subscribing to two Goodreads newsletters: the Goodreads Author Newsletter, and the main Goodreads newsletter.

I have occasionally heard some grumbling from other writers about Goodreads, but I’m not sure if this came from people who were active on the site, or were only drop-in visitors as I have been. Since I am normally an avid reader (although not so much since I got hooked on Breaking Bad), I can’t see a downside to getting more involved in Goodreads. Even if it just means I end up finding more people to talk with about other people’s books, it’s a win.

If you have more experience than I do as a writer on Goodreads, I would be interested to know your thoughts about the Sansevieri article. Is it as useful as it sounds?

And if you’re on the Goodreads site, make contact. This is me.

Book Promotion Tip of the Week #15: Win Nobel Prize for Literature

Note to self:

Screen Shot 2013-10-16 at 9.52.13 AMI’ve been reflecting on this issue in the past week. The only way I know of to win the Nobel Prize for literature is to write the best you can, and to keep publishing what you write… for decades. Even though attempting to win the Nobel seems like the slowest route imaginable to major book sales, and offers little satisfaction to the “I want it now” mentality from which most of us increasingly suffer, it may be the only route that offers any real satisfaction to those of us who are truly called to be writers.

In the past few months I have had absolutely no time to work on my own stuff (hence my absence from here. And the good news is that it has all been positive work that has kept me away from my creative-writing work – and that I see hope for a strong return on the horizon now). During these past few months I have noticed that I have not found myself longing to be a best-selling writer (i.e., to be rich and famous), I have found myself longing to write. Just write. That’s all. Whether it sells or not has been immaterial in the longing … I’ve just longed to write.

However, I have also had some interesting book promotion ideas during my hiatus, and I’ll be back to share them soon. Along with a wind-up column on the subject that summarizes what I have learned so far about book promotion.

In the meantime…

Thanks to Alice Munro’s win, it is not only interest in her writing, but interest in short stories in general that has picked up of late. (Maybe even short stories by women writers who live in Canada? One can hope. Or at least I can.)

I should therefore point out that I too have a traditionally published short-story collection, and that copies are available. It is entitled Cool (River Books 2001). It is out of print and I have not yet re-released it for sale online, but you can send me an email and tell me you want it and I will send you a copy. It is $10 plus postage and handling. Here are the covers, front and back:

I also have several stories written towards my next collection, which will be entitled Machisma.

Till soon….

Book Promotion Tip of the Week #14: Introduce a new line of beachwear or a fabulous new cologne

Beautiful woman with perfumeThrow in a copy of your book with each sale.

(Just kidding. Feeling cynical about what it takes to attract book buyers today.)